dear blog, am back, from the landfill...

last two weeks was the craziest weeks of my working life so far, jus when i thought non-stop working for straight 39hrs on the f1 campaign 2 yrs ago was a proud record, it was easily out beat by this job - a photo shoot for a china-man company's brochure. i took over this job from a collegue who was on emergency leave, plus juggling some other jobs on my side, i stayed awake for more than 50hrs. i was literally a walking zombie in no fear of daylight n hopping restlessly at nights.

i never regret any bit of taking over this job even tho' i hav really tight timelines on my work schedule. anyways, thing like this seldom happens to a slacker like me. it was quite an experience, despite of crazily occupied by jobs, i did see something i normally wont slow down to pay attention to. shooting in the studio was a bit boring, i was sick in d first few days, felt dreadful.

the fun began when we proceeded to the outdoor shots. we went to lake garden in d early morning. i cant remember when was the last time i went there but the sunny morning lights, lush of greens and fresh air is something i don really got chance to sit down to enjoy everyday, especially when we r "locked" in the air-con office n welcomed by d dust n high traffic after working hrs. tht morning i had it all. watching old couples practising their tai-chi, young fellows jogging n listening to the birds chirp, not trying to be a sentimental queen here but tht was... nice. simply nice. afterwards we headed to one of the park at kelana jaya, tht wasnt so much fun as we were all dried out under the hot sun.

the most unforgetable shots r during the 2 days in johor bahru, shooting the landfill. the land was showered by rain before we reached there, the smell of rubbish, shit, dead bodies (i wonder if any human got murdered n buried there), n maggots everywhere. the pr officer gave us masks before goin up the hill, i asked him: "is it necessary?" how stupis i was to asked tht, i shud hav asked for oxigen tanks.

we saw flocks of birds flying around the landfill, those r really beautiful white birds, look like seagulls. wat a pity tht they r not flying in the blue sky near the sandy beach but reside at the dumpsite n having maggots for feast. anyway, thanks to the birds, with the backlit of the morning sun, they make the shots looking serene n kinda romantic, i mean, if u could hypnotize yourself out of the shitty smelly location.

the crew went to singapore but i decided not to follow. i took a looooong sleep in d hotel. woke up in d evening, went to the so-called town, had a so-so japanese dinner. i was home sick the moment i step into the shopping complex.

the next day we headed back to kl, everyone was exhausted from the rush singapore trip, i was the only one who looked refreshed in the car, too bad i cant drive a bmw otherwise i can ease their burden. i looked into the sky, wat a beautiful blue sky, definately something, again, i don see in kl.

we did other shots in different locations in kuala selangor, shah alam and kl. til the project come to omos an end now, i'm stil thrilled by the whole experience of rushing, answering n making numerous calls bout work, receiving gossips n issues updated by my collegues when am not in d office..etc, n the most of all, the landfill experience. life now back to the boring burgers norm, i started to miss the 2 hectic weeks...

click the image for bigger preview

(this post wud b more vivid only if i cud show the shots we took but unfortunately all shots r deemed p&c n strictly limited to client's usage, sorry audiences.)

when traffic & camera jam together...

i was snapping pictures like crazy during a bad traffic flow this morning.
it really help to 'un-tense'.

good morning kl.

i cud not sleep again, rolling left n right in bed til 4am. took a shower n here i am, the earliest one in the office today. i enjoyed the ride to work, i have never experienced federal highway as an highway like this morning before. the town is like awakening from the dead. everywhere is dark but u can feel d signs of lives starting their new day...

am never a morning person, but a rare experience like this... is refreshing. good morning kl.

snapped this while waiting for the traffic light to turn green.

unbearable bear suffering

the videos didnt disclose any bloody scenes how they torture the bears. but in fact the tortures do exsist. some stupid chinese believe bear palms has medical effect to improve health condition, but little do this foolish ppl know, the medical effect brought by the bear palms can actually replaced easily by other herbs. they oso see bear palms as a delicacy, it is often served on tables in china restaurants. if we r not able to donate money, at least we can make a difference by creating awareness tht these r some really cruel n stupid things to do to cause a bear in unnecessary suffering. for more info pls visit:

http://www.animalsasia.org/index.php?module=12&lg=en

new trick

http://metaatem.net/words/

what r u searching for today?

on d top of my boredom, i jus type aimlessly in google search n i found

Happiness: about 108,000,000 for happiness (0.29 seconds)
Sadness: about 35,700,000 for sadness (0.37 seconds)
Loneliness: about 22,600,000 for loneliness (0.26 seconds)
Love: about 1,640,000,000 for love (0.50 seconds)
Hate: about 281,000,000 for hate (0.31 seconds)
Cat: about 674,000,000 for cat (0.17 seconds)
Dog: about 500,000,000 for dog (0.12 seconds)
Food: about 1,840,000,000 for food (0.51 seconds)

talking bout food makes me hungry. thank goodness it's lunch hour now.

ciao.

cheating, in the name of advertising.

yesterday i received a brief from my brand ppl. we went thru the brief n the promotion client wants to launch is pathethic. this is not something new, it has become a norm. we often work on a campaign, or a client's brief, which we ourselves don believe any bit of it, yet we need to come out v something persuasive to con our target audience. this is when the so-called-big-ideas kick in, ah, a better way to call the cheat code.

after campaigns n campaigns, we cheat n cheat again...

another scenario in the ad industry, when there's time for any award submission, u'll see d creative ppl running around d office, getting their artwork done, all ready for submission hoping to win some 'glass statues' or ashtray look alike 'plates'. the problem is, the artworks r something we don see in the market. these creative ppl jus working on something focusly targetted at the awards n get client's signature in order for the submission. i wud not say all but most of those r not real ads or campaigns with real marketing strategies so don even talk about the result. the copywriter wil write something nice from: the breif - the solutions - the result, tht omos based on nothing, n the note wil attached to d artwork when presented to the judges, convince them this campaign (tht never actually launched) really works n achieve oustanding response from the market.

so wat the fuck is tht? if anyone ask me to do initiatives or pro-bono jobs just for the sake of the awards, i'll say" fuck off. i hav better jobs with real revenue to work on. unless u win awards based on a real jobs otherwise wat's d taste of triumph? d best feast, but in ur imaginery world, unreal.

of cos they don mind tht... afterall, liars live in a world of wat they want to believe. so, being an honest liar, am glad i only cheat on the burger's visuals.

kl in spring

snapped this inside d car, corner away from my office, while waiting for d traffic light to turn green.

oh my chief...

the so-called-chief sending emails involves confidential agenda to the whole office, he meant to show us how serious the incident was n warned us not to disclose any bit of it, even discussion among the collegues is a big no-no. the fact is, less than 2% of the population in this office know bout the incident, those emails with certain details do help to provoke curiosity n all in a sudden, the whole office starting to discuss it n many versions of stories came up... tht we r not supposed to do so, according to the so-called-chief's emails.

a scenario came into my mind when i think of it: imagine ur spouse cheat on u, now u r divorcing ur spouse. u need to explain to ur kids, how do u tell them?

a) mummy n daddy will not live together becos we need to find different things in our life but we stil love u very much... (all sorts of sentimental things u can think of...)

or

b) ur father fucked another woman n i saw her sucked his penis tht's y i need to divorce him. but we still love u very much.

if u throw the question to my so-called-chief, i think he'll choose (b), which is exactly wat he did, giving too much detail tht's not neccesary to b told at all.