yesterday i received a brief from my brand ppl. we went thru the brief n the promotion client wants to launch is pathethic. this is not something new, it has become a norm. we often work on a campaign, or a client's brief, which we ourselves don believe any bit of it, yet we need to come out v something persuasive to con our target audience. this is when the so-called-big-ideas kick in, ah, a better way to call the cheat code.
after campaigns n campaigns, we cheat n cheat again...
another scenario in the ad industry, when there's time for any award submission, u'll see d creative ppl running around d office, getting their artwork done, all ready for submission hoping to win some 'glass statues' or ashtray look alike 'plates'. the problem is, the artworks r something we don see in the market. these creative ppl jus working on something focusly targetted at the awards n get client's signature in order for the submission. i wud not say all but most of those r not real ads or campaigns with real marketing strategies so don even talk about the result. the copywriter wil write something nice from: the breif - the solutions - the result, tht omos based on nothing, n the note wil attached to d artwork when presented to the judges, convince them this campaign (tht never actually launched) really works n achieve oustanding response from the market.
so wat the fuck is tht? if anyone ask me to do initiatives or pro-bono jobs just for the sake of the awards, i'll say" fuck off. i hav better jobs with real revenue to work on. unless u win awards based on a real jobs otherwise wat's d taste of triumph? d best feast, but in ur imaginery world, unreal.
of cos they don mind tht... afterall, liars live in a world of wat they want to believe. so, being an honest liar, am glad i only cheat on the burger's visuals.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment